Top 10 Thoughts for the Hospitality Industry
Industry Articles
Using Video to Engage and Interact with Online Travel Shoppers
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Video is naturally engaging and gives travel shoppers an opportunity to interact with and experience your hotel. Download this article to learn how to engage and interact with travel shoppers
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How to Use Online Video to Increase Conversions
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Before you start developing your first or next video, consider this: if you don’t know how to use video effectively, you could lose out on bookings. Download this article to learn more.
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Online Merchandising: Steps to Capitalizing on Travel Websites
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Today’s travelers are choosing hotels that inspire them and effectively articulate why their rooms and amenities are ‘worth’ the price. But hotel listings on travel sites are typically lackluster and undifferentiated with unclear value propositions. Hoteliers can capitalize on their presence on travel websites by applying online merchandising techniques and using visual content to their advantage.
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effectively articulate why their rooms and amenities
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Show Me the Room!
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When it comes to reserving a hotel room online, what criteria are important? According to a recent survey of US internet users, being able to see the place is key
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- Being able to see the hotel is key
- Streaming video is more effective than photos
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Travel Meets Web 2.0: A Match Made in Heaven
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With the advent of Web 2.0, travel companies are realizing they must incorporate rich media and other tools in order to enrich the customer experience
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- Rich media shows what kind of experience guests can expect
- Reach out to new travelers
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The Distance Between a Hotel's Keywords and Bookings: How to close the deal after SEO
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We know that the typical travel consumer visits multiple websites, shopping and comparing the available options. This is where it becomes vital to understand the factors that impact consumer decision-making Between Search Engine and Booking (BSEB)."
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- Search Engine Optimization is just the first step
- Hotel marketers need to address changing consumer expectations
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Generating Bookings through Merchandising
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In this shrinking market, how can you ensure you get not only your fair share of the pie, but an even greater piece than before? Focus on Merchandising your Hotel Online
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- Drive bookings
- Merchandising your hotel
- Tell your hotel's story
- Convey an experience
- Create desire
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Marketing to succeed in difficult economic times
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Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not beginning until late 2009
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- Focus More on Delivering Value
- Maintain Marketing Pressure
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This is No time for Hotels to Cut Back on Sales and Marketing
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Hotel sales and marketing should be the very last area for cuts and downsizing. Operators that choose to do so risk facing even greater challenges when the market turns -- and we all know that day will come. Those operators that adopt a policy of "bunker down" and "we’re going to sit this one out" may be very disappointed after the economic recovery to find how badly their property has slipped
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- Tighter, smarter controls, new hotel sales and marketing metrics required
- Amongst the naysayers, there’s optimism to be found
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Top 10 Thoughts for the Hospitality Industry
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The credit crunch, which began in the US in mid-2007, has gradually turned into a global economic crisis. While the US and many European governments are considering alternative restructuring options for their financial systems, the hospitality industry is being significantly impacted by the economic slowdown and lack of capital
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- Credit crunch
- Enterprise excellence
- Technology
- Hospitality mixed-use
- Financing
- Globalization and decoupling
- Green building
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What our Customers and
Partners Say
The main reason we chose VBrochure is because with the ever increasing use of the internet and smart phones, online rich media serves as a billboard for the entire information super highway. It reaches far more people than our traditional billboards seen only by those driving along the local highways 10-15 miles from our properties. Our ultimate goal is to engage more people online and attract more bookings. We believe that VBrochure will give us a much higher ROI than our traditional highway billboards.
Al Patel, General Manager,
La Quinta Inn Wytheville
