This Study was conducted by VFM Leonardo with assistance from an International Limited Service Hotel Chain to determine the effectiveness of hotel rich media as a hotel marketing tool on the chain's website and on third-party travel websites.
Right Text:
Rich media increases look-to-book conversion rates
Value of distributing 360? virtual tours, PhotoFlicks and videos to third-party sites
We want to stand out, not just get noticed, and our new PhotoMontage was the key! We are now averaging 5000 rich media views per month, with 1000 being the video
Heidi Bitar, General Manager,
Best Western River North Hotel