The Five Pillars of Success in Travel eBusiness
Webinars
Taking Visual Merchandising Social - December
Social media has become a popular resource for travel shopping. This webinar will explore opportunities for hotels to enhance their visual merchandising beyond online travel agencies to reach, engage and convert travelers on review and social media sites like TripAdvisor, Facebook, YouTube and more.
Watch the recorded presentation to learn:
- How travel consumers are using social media during the hotel shopping journey
- Influence of video and visual merchandising on converting shoppers into bookers
- Ways to leverage your Facebook page and drive bookings to your booking engine
- What other hotels are doing to succeed with visual merchandising on traditional travel and social media sites
- How to get started
Social Media and Storytelling for Hotels
Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy.
In this webinar we discuss how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of your brand.
With the help of a hotel general manager turned mystery author, we will demystify social media and storytelling and show you how to reach, engage and convert more travel shoppers with vivid, compelling stories on social media channels.
You will learn:
- How consumers are behaving on social media channels like TripAdvisor, Facebook, and Twitter
- Why consumers are using social media for hotel research
- How to tell your story on these social media channels
- What other hotels are doing to leverage social media
- What’s next in social media and how you can prepare
Social Media and Storytelling for Hotel Marketers
Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy.
In this webinar we discuss how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of your brand.
With the help of a hotel general manager turned mystery author, we will demystify social media and storytelling and show you how to reach, engage and convert more travel shoppers with vivid, compelling stories on social media channels.
You will learn:
- How consumers are behaving on social media channels like TripAdvisor, Facebook, and Twitter
- Why consumers are using social media for hotel research
- How to tell your story on these social media channels
- What other hotels are doing to leverage social media
- What’s next in social media and how you can prepare
Taking Visual Merchandising Social
Social media has become a popular resource for travel shopping. This webinar will explore opportunities for hotels to enhance their visual merchandising beyond online travel agencies to reach, engage and convert travelers on review and social media sites like TripAdvisor, Facebook, YouTube and more.
Watch the recorded presentation to learn:
- How travel consumers are using social media during the hotel shopping journey
- Influence of video and visual merchandising on converting shoppers into bookers
- Ways to leverage your Facebook page and drive bookings to your booking engine
- What other hotels are doing to succeed with visual merchandising on traditional travel and social media sites
- How to get started
How Hotels are Boosting Bookings through Visual Merchandising
Hotels of all brands and sizes are catching on to visual merchandising as an effective way to capture the attention (and bookings) of online travel shoppers.
You will learn:
- What our relationships with the world’s largest hotel brands mean for you
- Where and how online travel shoppers research and book hotels
- How other hotels are driving more bookings through visual merchandising
Welcome to the Video Economy
Synopsis:
Speakers John McAuliffe and Elana Palmer of VFM Leonardo discuss the virtue of online video as a powerful online conversion tool for hoteliers and share stories of real hoteliers leveraging the power of online video to increase bookings.
Key topics covered:
- Techniques used to increase online booking activity and overall reservations
- Ways to increase engagement and activity on social media channels
- How to get started producing videos
- Costs of video production
- Key elements of a strong, engaging video story
- How to display video in a simple but controllable manner
- How to syndicate video to both traditional, social media and video sharing channels online
- Great hotel videos that are producing results
- How to get the best video ROI
Videos showcased in this webinar:
- Renaissance Vancouver Hotel Harbourside
- InterContinental Dubai - Festival City
- The Beverly Heritage Hotel
- Vero Beach Hotel & Spa
- Sanctuary Beach Resort
- Ideation Room, Crowne Plaza Tysons Corner
- Casa Dorada Los Cabos
- Georgian Terrace
- Best Western City Centre/Centre Ville
- Best Western Orlando Gateway
- The Broadmoor on Facebook
Using Video to Engage and Interact with Online Travel Shoppers
Synopsis:
Three travel industry experts on share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips and advice on how to use it to your advantage.
VFM Leonardo's Chief Marketing Officer, John McAuliffe, shares current trends in video viewership online and key findings from a study on hotel eBusiness.
GeoBeats CEO, Ashish Khurana, shares tips and best practices for producing videos that are compelling and engaging and show examples of effective hotel videos.
David Attardi, director of eCommerce at hotel management company B.F. Saul, presents the results of launching video for his hotel properties and offers insights on how to get the most value out of your investment in online video.
Key topics covered:
- How the internet has revolutionized travel shopping
- Online retailers using video to increase sales
- How travel industry experts see video
- Five tips for producing an overview video
- How to choose a video production vendor
- Examples of good hotel videos
- Where and how to use video
- Measuring video ROI by revenue and engagement
- Advice for getting started with video
- Ways to get your video out online where travel shoppers can easily view it
Resources:
- View the Q&A and video critiques on our blog >>
- Download the Slides (PDF) >>
- To get started with a PhotoFlicks Express photo slide show mentioned in this webinar visit http://photoflicksexpress.vfmleonardo.com.
*Forrester Research, Inc., CONSUMER TECHNOGRAPHICS®, Q1 2010 Travel Online (US)
Selling the Hotel Experience to the Video Generation
On the Web, on phones, on iPods—video is everywhere. There's a common misconception that twenty- and thirty-somethings are doing all of the online video watching—but they’re not the only ones! View this webinar to learn perspectives from three hotel marketing experts on how to harness the incredible power of video across all generations.
Synopsis:
Michigan State Professor of Hospitality Business, Bonnie Knutson, talks about the explosion of online video and how the one-to-many model of mass media has been replaced by the many-to-many model. Dr. Knutson is joined by New Castle Hotels & Resorts Director of Media & Advertising, Bonny Pope, who will provide her insights and real world examples on the benefits of video. James Hackett, the general manager of Portland, Maine's Hilton Garden Inn, will show you how his hotel is using New Castle ideas to bring travelers to his property and boost bookings.
Key topics:
- Explosion of online video
- How the one-to-many model of mass media has been replaced by the many-to-many model
- Insights and real world examples on the benefits of video
- How to use online video bring travelers to a property and boost bookings
Outlooks for Successful Merchandising in 2010
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With the economy expected to start recovering in 2010, hoteliers are presented with an opportunity to come out of the recession strong and be at the forefront when corporate and leisure travel begins to pick up pace. Download these slides and learn how to build an effective, coordinated online hotel marketing plan for 2010 that sets a foundation for the upward journey to prosperity.
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What successful eBusiness and merchandising strategies to focus on in a recovering market.
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The Five Pillars of Success in Travel eBusiness
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In today's economy, travel shoppers are no longer looking for the lowest-priced option; they're looking for the best-priced option – the one that promises them the best experience. Download the slides and learn how you can leverage your online visual presence to gain the travel shopper’s confidence and bookings.
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The five pillars of effective travel eBusiness and how content plays a role in each pillar.
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What our Customers and
Partners Say
Location, location, location… our prime location is one of our greatest advantages! We use video and photos to really show online travel shoppers the views of London they will enjoy from our rooms and all of the things to see and do just outside our front door.
Fabricio Torres, Business Development Co-ordinator,
The Cavendish London
