Many sources prove that online video viewing influences buying behaviour. This holds true for the travel industry. A study that tracked the behavior of online travel shoppers indicated that those viewing video are 89% more likely to book then those who don’t. Why is this? Because video tells a story that lets prospective guests ‘experience’ your hotel as if they’re already there which gives them the confidence to book.
Video is inspirational and engaging by nature. So getting that video out to travel shoppers when they’re looking to book a hotel is a valuable revenue generating strategy. The VBrochure Online Merchandising System is a complete solution that will help you engage in-market travel shoppers everywhere using video.
VBrochure is a high quality product that makes it easy for us to create and syndicate compelling visual stories for our hotels online. It allows us to connect on an emotional level with our customer, setting up the experience before they even arrive at the hotel.
Jason R. Mortland, Revenue Manager,
Sand Companies, Inc. (Country Inn & Suites Denver Airport)