The reality of today’s online travel environment is that travel shoppers are researching hotels on many different sites before booking. In fact, a recent study by Google found that the average holiday booked online takes 29 days and 12 searches on 22 different travel sites. With so much competition for bookings, what are you doing to increase the likelihood that shoppers book on your website?
If your look-to-book conversions are low or you’re looking for a way to take them to the next level, you could be missing a key component: content. By displaying visual content on your website, online travel shoppers have the opportunity to experience what hotels have to offer and increases their likelihood of booking.
"VFM Leonardo's hotel and resort videos are another great source of relevant information that we are now able to provide to our users to enhance their travel research experience on TripAdvisor."
- Steve Kaufer, CEO, TripAdvisor
VFM Leonardo acts as the ‘content switch’ for the hotel industry, enabling online channels to access hotel visual content on a dynamic basis and acquire the latest visual content for over 85,000 hotels worldwide from one central repository.
Our distribution partners include reservation or booking engines, online travel agencies, distribution systems, travel information sites, search engines, media sites and more.
Having video, virtual tours and photos displayed in VFM Leonardo’s viewer really tells a hotel’s story in an engaging way – from the overall experience down to the specific details. Since the seasons and our hotels are always changing, it’s great that we can update the media in our viewers whenever we want, making sure we are always getting a relevant story out to online travel shoppers.
Ms. Paula Ruark, Director of Sales and Marketing,
TownHouse Inns of Montana