International Limited Service Hotel Chain

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This Study was conducted by VFM Leonardo with assistance from an International Limited Service Hotel Chain to determine the effectiveness of hotel rich media as a hotel marketing tool on the chain's website and on third-party travel websites.

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  • Rich media increases look-to-book conversion rates
  • Value of distributing 360? virtual tours, PhotoFlicks and videos to third-party sites
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0005-TS-010109-internationallim.pdf