VFM LEONARDO

Online Merchandising: What is it and How Can You Use it to Your Advantage?

Put yourself in the shoes of an active online travel shopper looking to book a hotel in downtown New York for a weekend getaway with friends. As you search the Internet for hotels that meet your buying criteria - price point, room size, amenities, proximity to attractions, shopping and nightlife, you find several comparable hotels and struggle to choose the “right one.” What is it that motivates you to choose one hotel over the others?

By understanding and implementing the fundamentals of online hotel merchandising, hoteliers can leverage the Internet as a cost effective sales and marketing channel by capturing shoppers’ attention and motivating them to book.

Here are six simple ways hotels can use online merchandising to their advantage.

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We chose VFM Leonardo because they're experts in communicating with consumers using rich media and more importantly, they have a distribution network that connects our hotel video with our target consumers. Theirs is a total marketing solution that is winning us new and more customers! Ray Robichaud, Director, Sales and Marketing Westin Atlanta Airport

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Online Merchandising: What is it and How Can You Use it to Your Advantage?

Better merchandised hotels, Better bookings!

Download this COMPLIMENTARY article now!