VFM Leonardo

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Top 5 Online Merchandising Tips for Hoteliers

Online travel shoppers have a “show me, don’t tell me,” mindset when shopping for travel online.

This guide suggests 5 valuable tips that hoteliers can use to better merchandise their properties online. Download the article and learn:

How online consumers research travel and what ultimately influences booking decisions
Value of leveraging your hotel's unique selling features
Comparing hotels through the eyes of a consumer
Which type of visual content tells the most engaging story
Importance of maximizing online visibility

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Our customers say

"Several of our properties credit VFM Leonardo as a reason for maximum rich media exposure online and for a significant increase in reservations!"

Romy Ahuja, AGM, Chair

Best Western Hotels Co-op Sales Committee

VFM Leonardo is the company that will give your hotel property the online visibility it needs to influence in-market travel shoppers to choose your hotel."

Roger Bloss, CEO

Vantage Hospitality Group