Online Video Increases Booking Conversions for Hotels

Toronto, ON -- January 25, 2011 – Video is working for online retailers – it increases sales conversions, lowers shopping cart abandonment rates, reduces product returns and increases website stickiness. VFM Leonardo displays hotel videos to millions of online travel shoppers globally through the VBrochure Online Merchandising System. Hotels that have followed the retail industry’s lead and launched video are seeing similar results – particularly increased booking conversions.
 
The BROADMOOR Hotel’s Marketing Manager, Story Kirshman told VFM Leonardo, “We have seen a 25% increase of online bookings this summer compared to last summer before we had VBrochure.”

The Key West Marriott Beachside Hotel began syndicating video using VBrochure in December 2009. “We are up 72% in group bookings for 2010 and up another 30% for 2011,” said Alan Beaubien, CHA, Director of Sales and Marketing at Key West Marriott Beachside Hotel. Bookings on all online channels are up double digits over last year and the hotel up 30% overall for 2009 and running 80%+ occupancy with a $20+ increase in ADR.
 
The Courtyard Miami Beach Oceanfront has been working with VFM Leonardo for the past three years. Natalie Orr, the Director of Sales & Marketing at the property recently reported that “Video syndication has significantly increased visitors to our website and booking conversion has also increased since we joined forces.”
 
“The feedback we to receive from our customers validates what every successful online retailer and marketing analyst is saying about video today…it drives conversions. We are the company that helps hotels get their video in front of millions of travel shoppers monthly, so they can increase conversions,” said Paolo Boni, President and CEO, VFM Leonardo, Inc.
 
Learn More
·         Download the White Paper: How to Use Online Video to Increase Conversions
·         Request a VBrochure Web Demo
 
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals, review, travel editorial and major social media and video sharing sites. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and effectively reaches tens of millions of consumers monthly with over 1,000,000 visual images (photos, virtual tours and videos) on more than 30,000 travel and social media websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com.
 
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