This Distribution Success Kit is designed to help you make the right decision for hotel marketing. It outlines the key indicators of a quality distribution provider and the important questions you should ask when considering a visual content distribution solution
Online travel tools are beginning their next major evolution. The winners in this battle will deploy rich media online experiences to create an immersive online customer experience.
A comprehensive research study by Harris Interactive examining the importance of both quantity and quality of visuals (photos, 360? virtual tours, and videos) to online travel shoppers.
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.
In a travel market overflowing with options and offers, hoteliers often find it very difficult to differentiate their properties and clarify the unique value they provide. It’s extremely challenging to cut through the online clutter and boost bookings in this economic climate when you don’t fully understand the travel shoppers you are targeting.
What VFM Leonardo brought to our hotel is an unbiased 'eye' and an industry leading knowledge of how we can better connect with consumers through the use of rich media marketing. Being tapped by Best Western corporate to produce and distribute virtual tours meant VFM Leonardo could balance the brand standards with the unique features of our hotel. Their courteous production staff helped us select the most important features to our customers and then shot them without any interruption to our operation. While there are millions of travelers considering a Jackson Hole holiday, the Best Western Inn at Jackson Hole now stands out from the crowd thanks to VFM Leonardo.
Mark Weakland, Director of Sales,
Best Western Inn at Jackson Hole
