ROI Calculator

At VFM Leonardo, we believe that knowledge is vital to our success and yours. We’re committed to understanding the ever-changing online travel space and staying abreast of the latest trends in how consumers shop for travel and what impacts their purchase decisions. This knowledge is what helps us deliver the best online merchandising solutions for hotels worldwide.

Simply fill out the fields in blue to calculate the positive effect rich media could have on your bottom line!

Property Type:		Full Service Limited Service
Media Service Type:		Select One -------------------------------- PhotoFlicks + Distribution Standard PhotoMontage + Distribution Premium PhotoMontage + Distribution Virtual Tour Distribution							Effective Monthly Cost ($):
Average Daily Rate ($):				Average Length of Stay (nights):					Average Look-to-Book Rate on Your Hotel's Site (%):
Avg. No. Monthly Visitors on Your Hotel's Site:				Avg. No. Monthly Media Views on Your Hotel's Site:					Avg. No. Monthly Media Views from 3rd Party Sites:
Increase in Look-to-Book from Media (%):				No. of Incremental Bookings on Your Hotel's Site (per month):					No. of Incremental Bookings on 3rd Party Sites (per month):
Total No. of Incremental Bookings (per month):				No. of Bookings/Month to Pay for Media:					Total Monthly Incremental Bookings ($):

Return On Investment (X Your Investment):		Total Annual Incremental Bookings ($):

• The ROI Calculation does not include incremental bookings from consumers who view the media online but then book offline (studies show that over 30% of consumers research online but book offline)
• Incremental bookings on third party sites assumes a look-to-book conversion rate that is 50% of that on your own web site and an ADR that is 80% that on your own web site
• Incremental bookings on your own web site include incremental bookings from consumers who originally viewed media on third party sites but go to your site to book